TheFSM at FOODTECH 2021
From 12 to 15 November 2021, our EU funded project (under Horizon 2020 Framework) “The Food Safety Market”, was presented at the Food Equipment and Technology Exhibition FOODTECH 2021 from the members of our partner, TÜV AUSTRIA HELLAS, the leading Certification and Inspection Organization, who participated in this Trade Fair. Hundreds of visitors from the food sector visited the project’s modern booth, through which the actions and goals of the European Project « TheFSM » were presented. Rich communication material was utilised, ensuring a high level of impact, leading to enhanced public awareness and engagements of all targeted actors in the agri-food value chain, thus securing wide acceptance and uptake of projects results.
FOODTECH 2021: The international trade show on food production & packaging at a glance
Innovation and constant technological update is the only way forward for modern Food & Beverage companies, in order to make safe, quality and competitive products. FOODTECH, an international trade show, is the answer to the sector’s need for modernization and evolution; a trade show targeted at the production, packaging and handling technologies of Food & Drinks, and directed to owners and executives from the sector’s productive and commercial enterprises.
FOODTECH, a premium and 100% F&B targeted trade show, which was held at the Metropolitan Expo, the largest and best exhibition center in Greece. The 2nd FOODTECH took place in October 2021, a set of strategically planned dates. This was the perfect time for organizations’ clients to organize and budget their capital projects for the coming year. At FOODTECH, thousands of food and beverage professionals were gathered to make deals and form partnerships.
TheFSM in a short
The European Research Project ‘The Food Safety Market: An SME-powered industrial data platform to boost the competitiveness of European food certification’ (Horizon 2020) aims to digitize the process of control and certification of products in the Agri-Food Sector, through its creation and operation digital data platform “TheFSM”: The Food Safety Market.
This platform is expected to make use of critical production data, which will be recorded by every food business, with the aim of being able to manage « daily » and easily the data of its daily operation, thus on the other hand to be able to respond effectively and documented to the needs of the certification process. At the same time, the safe and controlled exchange of critical information related to the certification of the safety of their products will be achieved, among those involved in the food supply chain.
The online platform « TheFSM » is expected to become a user-friendly tool for the companies involved in the food chain, but also reliable for the processed information it will provide to food safety control and certification bodies.
Project’s participation in this TradeFair was strategically planned, as it is a meeting point in Southeast Europe for hundreds of Greek and international exhibitors and a real pole of attraction for thousands of trade visitors from Greece and global target markets.